How the Control Tower platform transforms your supply chain management
Managing a modern supply chain with multiple carriers, modes, and partners is complex—especially when your shipment data is scattered across emails, spreadsheets, and portals. A Control Tower platform brings everything together into a single, real-time dashboard so shippers and logistics teams can see, decide, and act faster across air, ocean, and land.
What makes it unique?
A Control Tower is a centralized, digital command center that gives you end-to-end visibility across your logistics network, from purchase order to final delivery. Unlike traditional tracking tools, it connects data from multiple carriers, forwarders, and systems into one intuitive dashboard that everyone can use.
For small and mid-size shippers, this means having the same kind of real-time control that large enterprises enjoy—without needing an internal IT team or complex custom integrations. Instead of logging into different portals, your teams see every shipment, across all modes, in one place.
Key features of Control Tower for supply chain optimization
A well-designed Control Tower dashboard focuses on what operators actually need hour by hour: visibility, context, and clear actions.
- End-to-end shipment tracking across air, ocean, and land with real-time status and milestone updates.
- Exception management and proactive alerts that highlight delays, holds, and deviations so teams can prioritize critical shipments.
- Single, client-facing dashboard where shippers and customers can monitor all international shipments instead of juggling multiple tools.
- Data integration with existing systems (TMS, WMS, ERP) to reduce manual work and ensure one source of truth.
- Analytics and performance insights for lanes, carriers, and routes to support continuous improvement and cost optimization.
The benefits of using Control Tower in your supply chain
When your supply chain runs on emails and manual tracking, your team is constantly reacting to problems. A Control Tower platform shifts you to proactive, data-driven management. This is especially valuable for shippers that rely on multiple carriers and transport modes managed by a freight forwarder.
Streamlining processes and improving visibility
By consolidating your logistics data, a Control Tower simplifies daily operations and eliminates blind spots.
- One version of the truth: Everyone—from logistics and procurement to customer service—sees the same live shipment information, reducing internal back-and-forth.
- Faster decisions: Real-time alerts on delays, port congestion, or customs issues enable your team to act before problems impact customers.
- Less manual work: Automated status updates and centralized documentation replace spreadsheet trackers and repetitive emails.
- Better customer experience: Your customers and internal stakeholders get clear, timely shipment updates and more accurate ETAs.
Beyond day-to-day execution, the Control Tower provides historical data to analyze frequent bottlenecks, evaluate carrier performance, and refine your network design.
Why you should consider Control Tower for your business
If your logistics team spends more time chasing information than managing strategy, a Control Tower platform can fundamentally change how you work. It gives you a practical, operational way to control your supply chain without adding headcount or complex custom software.
For shippers working with a freight forwarding partner, choosing one that offers a client-facing Control Tower dashboard means:
- You keep full visibility and control while they handle execution.
- Your team logs into one platform to monitor every shipment, across modes and regions.
- You gain the real-time data and alerts needed to reduce risk, improve service levels, and optimize costs.
In an environment where disruption is the norm, a Control Tower platform is no longer a “nice to have”—it is becoming the core interface between your business and your global logistics network.
A Leading Freight Forwarder and Supply Chain Partner for Domestic and International Transportation.
